New Rule for Mobile Calls and Messages from Today

Starting from May 1, 2023, the Telecom Regulatory Authority of India (TRAI) will implement new rules to combat fake and promotional calls and SMS to telecom customers.

TRAI will require telecom companies to set up an AI filter to prevent pesky calls and messages, providing much-needed relief to customers who have been constantly receiving unsolicited spam.

The AI filter will help customers avoid such messages and calls, as TRAI has made it mandatory for telecom companies to include the filter in their calls and SMS services.

Leading telecom providers like Bharti Airtel and Reliance Jio have announced their intentions to introduce AI filter services.